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  • Floor Polishing Guys?

    March 21st, 2016
    flooring, branding, tech  [html]
    These are the most linked pages on my site, according to the Google Search Console:
    count page
    5,363 /dance_floor_refinishing
    3,549 /apartment_prices
    1,755 www.jefftk.com
    742 /p/mercury-spill
    500 /p/choosing-contra-dance-shoes
    Most of these make some sense: the apartment price map has been useful to a lot of people, when people mention me and they link to my home page, and the mercury spill got a decent amount of coverage. But what's going on with the dance floor refinishing and the contra dance shoes?

    For the floor refinishing, it looks like a lead-gen company using a multi-brand strategy where they call themselves:

    For each of those websites they have thousands of pages like:

    And on each of those pages they have:

    When you call us on [Phone Number] we will send one of our certified and qualified hardwood floors refinishing team member to your home. Our Hardwood Floor Refinishing team member will analyze the situation, check on your design and give you an estimate on the total cost. We take pride in knowing that we have the best and the most affordable prices at [Location Name].

    And the link for "Hardwood Floor Refinishing" points to my page, via my old home on SCCS.

    So what's going on? They have lots of domain names so they can run experiments, and they have pages for thousands of towns to try to show up in search results for things like "hardwood floor refinishing in [town]". But I have no idea why they link to my site. It might be a mistake on their part, something that should be an internal link?

    (I had initially guessed that the contra dance shoe link was the same sort of situation, but it's actually mostly meetup.com links from events created by one organizer who puts a "Choosing Contra Dance Shoes" link on every contra-related meetup event they post. So far they've created over 400, which is pretty impressive!)

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