Effective Altruism terms

Effective Altruism terms	March 27th, 2013
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The phrases "doing good", "helping people", "making the world a better place", "reducing suffering", "making people's lives better", "helping the needy", and "improving the world" all capture similar ideas. [1] What are other terms? Which should we use? I'm not all that happy with any of them.

[1] A utilitarian might say they're all imprecise ways of getting at "increasing utility", but being easily understood is much more important than precision here, which means avoiding jargon.

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