Really Fresh Baking

May 10th, 2020
food
Many baked goods are much better when they still have their cooking warmth. Some foods, like pizza, are nearly always served this way, but others are only done this way occasionally. Several companies have used this to offer a much tastier product than you'd normally get:

  • Midwest Airlines chocolate chip cookies, which they would bake fresh on-board. Good for a cookie, let alone an airline cookie.

  • Bertucci's rolls, a somewhat typical roll that is famously delicious because it's served just out of the oven.

  • Krispy Kreme doughnuts, with a "hot now" light so people know when they can get them right out of the fryer.

Some of this is that in cases where it's not that hard to serve it fresh it's unexceptional to serve it that way. You wouldn't normally eat waffles, pancakes, crepes, popovers, or pasta except completely fresh. Thinking about why we do these this way, I think it's that they're operationally simple: short cooking times and small minimum batch sizes. Bertucci's and Midwest handle this by serving the same product to everyone, which really only works if you make it a central aspect of your identity.

If we could sort out the operational aspects of timing and preparation, it seems like we could be generally eating a lot tastier food. Burgers on fresh-baked buns, etc. Improvements here could be well-received!

Referenced in:

Comment via: facebook, lesswrong, substack

Recent posts on blogs I like:

American effective altruists should probably donate to political candidates

My recommendation for donors who are American citizens or permanent residents is that they donate directly to high-value political candidates.

via Thing of Things December 28, 2025

Opinionated takes on parenting

This post is a collection of parenting takes that sometimes go through my head, based on my experience raising our two boys (5 and 2 years old). All of this is based on my experience and might not apply to others (see the law of equal and opposite advice)…

via Victoria Krakovna December 16, 2025

How to Make a Christmas Wreath

Yesterday, I made a Christmas wreath. Here's how to make one. First, find an evergreen tree near your house. Clip off a few branches from the tree. Try to have as many leaves or needles on the branches as possible. Next, bring them home. What I usu…

via Anna Wise's Blog Posts December 6, 2025

more     (via openring)