• Posts
  • RSS
  • ◂◂RSS
  • Contact

  • Dance Website Checklist

    October 19th, 2013
    contra  [html]
    Do you run a contra dance? How's your website? You have three main groups of people looking at it: people new to contra, your regular dancers, and dancers from out of town. Ideally you have a site that answers their questions quickly and easily, but in putting together trycontra.com I came across many sites where key information was very hard to find. So here's a checklist for dance websites:
    Have a website
    Your dance should have one. This makes it easy for people to pass links to the site, see it in searches, and provides an official source for the information below.
    Have a clean domain name
    It's much easier for people to remember "bostoncontra.com" than "people.example.edu/~abc/dance," and it also looks more like a real dance website.
    Have the date, time, and location of your next dance
    While people visiting your site don't all have the same goals, a lot of them want to go to your dance. Put this on the first page people will see.
    Include the full street address
    While your regular dancers know what you mean when you say the next dance is at the "Park Ave Congregational Church" or even "PACC," new dancers and people from out of town don't. Also say "50 Paul Revere Rd, Arlington, MA". Don't just say "50 Paul Revere Rd" and figure that the town is obvious: maybe someone came in from a search and don't know whether the dance is in their town or not. A link to an external mapping site can be helpful here too.
    Include the year in dates
    Dances come and go, but sometimes when a dance goes its website stays behind. By including the year when you post dates it's clear to people that your dance is current, and if someday your series does fold it will be clear to people from the out-of-date dates.
    Post an email address
    No matter how good your website, some people will have questions. Maybe they want to know what age range is ok at your dance, or they're a band putting together a tour and wondering how your booking process works. Let them ask you!
    Say how much it costs
    To someone new to dancing the words "live music" can imply this is a $30/night sort of deal. Let them know they can afford to come, and that if they like it they'll be able to come regularly.
    Post a general schedule pattern if you have one
    If your dance is every Monday except in July and August, or every first and third Sunday, say that. If you had to choose between the recurring pattern and specific dates I would say go for the dates, but you don't have to choose.
    A picture is nice
    There are lots more details about your space and community than you can explain well in text, but a picture from one of your dances can help fill in that background.
    If it's not on the front page it doesn't count
    What matters isn't that information is on your site somewhere, but that someone looking for it is likely to actually find it. You make this way more likely by putting the information on the first page they see.

    Comment via: google plus, facebook

    Recent posts on blogs I like:

    Some reasons to work on productivity and velocity

    A common topic of discussion among my close friends is where the bottlenecks are in our productivity and how we can execute more quickly. This is very different from what I see in my extended social circles, where people commonly say that velocity doesn…

    via Posts on Dan Luu October 15, 2021

    EDT with updating double counts

    I recently got confused thinking about the following case: Calculator bet: I am offered the opportunity to bet on a mathematical statement X to which I initially assign 50% probability (perhaps X = 139926 is a quadratic residue modulo 314159). I have acce…

    via The sideways view October 12, 2021

    Meditations on newborns

    [Content: death.]I wrote most of this a couple of months ago when Nora was a newborn, but the first few months are not that conducive to finishing blog posts. New babies put you into a liminal period, both in your own experience and in how others treat yo…

    via The whole sky October 3, 2021

    more     (via openring)


  • Posts
  • RSS
  • ◂◂RSS
  • Contact