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  • Cocktail Amortization

    June 10th, 2015
    alcohol, food, ideas
    Several generalizations:
    • If you're making a cocktail it's not much more work to make two at once.
    • People who know a lot about cocktails like to share their knowledge.
    • People who are newer to cocktails aren't sure what to get.
    • Shared experiences are fun.
    What if a cocktail bar had a policy that when someone orders a drink another person could ask for a copy, and both people would get a discount? Come up with catchier phrasing than "I want one too!," advertise it, your bar gets a differentiator, and everyone wins?

    (This came out of a lunchtime discussion at work, though seeing as I don't drink and have spent very little time in bars so my sense of what people would like isn't very strong.)

    Update 2015-06-10: This would be illegal in MA, however, as it involves charging "a price less than the price regularly charged for such drinks".

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