Why do blogs need titles?

February 24th, 2013
blogging
Blogs tend to have titles, but I don't see the point. Matthew Yglesias writes Moneybox, Kit writes Transneptune, and Scott Alexander writes Slate Star Codex, but I just think of these blogs by the author (and I had to look up some of the names just now). For single topic blogs (Giving Gladly) and group blogs (Marginal Revolution) I do see the advantage, but when it's just "whatever [person] writes" what's the use of a name?

(Not coincidentally, I've never had a name for my writing here. Though I do remember strongly resisting the word "blog" when I started, for reasons I no longer recall.)

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