|March 20th, 2012|
This is the return on investment (ROI) of a tribute gift. And I think a place like Oxfam could measure it: they know when someone makes a tribute gift, and they know if and how much the recipient later starts giving. The ROI may be small, but if it's greater than the additional cost mailing a thank-you imposes on the charity, perhaps you should start making all your donations in honor of friends.
This does depend on whether your friends like getting these cards. If your friends don't like to get "Joe has bought a goat in your honor," you're converting social capital in the form of friendships into charitable donations, and probably not even at a very good exchange rate.