• Posts
  • RSS
  • ◂◂RSS
  • Contact

  • What is the ROI of a tribute gift?

    March 20th, 2012
    giving  [html]
    Many charities let you make a gift in honor of someone: Oxfam, Partners in Health, Against Malaria. Joe donates in honor of Mary, who gets a card in the mail to let her know. Perhaps Mary later feels generous and decides to give to that charity, maybe even doing so annually, in which case Joe's gift had a greater charitable impact than just the initial donation.

    This is the return on investment (ROI) of a tribute gift. And I think a place like Oxfam could measure it: they know when someone makes a tribute gift, and they know if and how much the recipient later starts giving. The ROI may be small, but if it's greater than the additional cost mailing a thank-you imposes on the charity, perhaps you should start making all your donations in honor of friends.

    This does depend on whether your friends like getting these cards. If your friends don't like to get "Joe has bought a goat in your honor," you're converting social capital in the form of friendships into charitable donations, and probably not even at a very good exchange rate.

    Comment via: google plus, facebook

    Recent posts on blogs I like:

    Who Should Bear the Risk in Infrastructure Projects?

    The answer to the question is the public sector, always. It’s okay to have private-sector involvement in construction, but the risk must be borne by the public sector, or else the private sector will just want more money to compensate for the extra risk. …

    via Pedestrian Observations November 30, 2020

    Fireside Friday, November 27, 2020

    Hey folks! Fireside this week. A bit of a change-up in terms of the coming attractions. I had planned to start “Textiles, How Did They Make It?” next, but I want to do a bit more reading on some of the initial stages of textile production (that is, the pr…

    via A Collection of Unmitigated Pedantry November 27, 2020

    Thoughts you mightn't have thunk about remote meetings

    Welcome to this week's edition of "building a startup in 2020," in which all your meetings are suddenly remote, and you probably weren't prepared for it. I know I wasn't. We started a "fully remote" company back in 2019, but …

    via apenwarr November 23, 2020

    more     (via openring)


  • Posts
  • RSS
  • ◂◂RSS
  • Contact