• Posts
  • RSS
  • ◂◂RSS
  • Contact

  • What is the ROI of a tribute gift?

    March 20th, 2012
    ea
    Many charities let you make a gift in honor of someone: Oxfam, Partners in Health, Against Malaria. Joe donates in honor of Mary, who gets a card in the mail to let her know. Perhaps Mary later feels generous and decides to give to that charity, maybe even doing so annually, in which case Joe's gift had a greater charitable impact than just the initial donation.

    This is the return on investment (ROI) of a tribute gift. And I think a place like Oxfam could measure it: they know when someone makes a tribute gift, and they know if and how much the recipient later starts giving. The ROI may be small, but if it's greater than the additional cost mailing a thank-you imposes on the charity, perhaps you should start making all your donations in honor of friends.

    This does depend on whether your friends like getting these cards. If your friends don't like to get "Joe has bought a goat in your honor," you're converting social capital in the form of friendships into charitable donations, and probably not even at a very good exchange rate.

    Comment via: google plus, facebook

    Recent posts on blogs I like:

    Corncob Dolls

    I went to a farm and at the farm I got to see a corncrib and the corn that had fell out of the corncrib that no one wanted I got to use my fingers to take off the corn kernels and once the cobs were empty I put them in a bag and then once I got back to the…

    via Anna Wise's Blog Posts November 7, 2022

    Light Switch

    When I got my loft bed it was just so annoying every morning to have to get out of bed, climb down the ladder, turn the light on, and climb back up, just so I could see stuff. I decided to make a string for my light switch because I really wanted to be abl…

    via Lily Wise's Blog Posts November 7, 2022

    Childbirth location and safety

    How much does it matter for you and for the baby? The post Childbirth location and safety appeared first on Otherwise.

    via Otherwise November 6, 2022

    more     (via openring)


  • Posts
  • RSS
  • ◂◂RSS
  • Contact