::  Posts  ::  RSS  ::  ◂◂RSS  ::  Contact

What is the ROI of a tribute gift?

March 20th, 2012
giving  [html]
Many charities let you make a gift in honor of someone: Oxfam, Partners in Health, Against Malaria. Joe donates in honor of Mary, who gets a card in the mail to let her know. Perhaps Mary later feels generous and decides to give to that charity, maybe even doing so annually, in which case Joe's gift had a greater charitable impact than just the initial donation.

This is the return on investment (ROI) of a tribute gift. And I think a place like Oxfam could measure it: they know when someone makes a tribute gift, and they know if and how much the recipient later starts giving. The ROI may be small, but if it's greater than the additional cost mailing a thank-you imposes on the charity, perhaps you should start making all your donations in honor of friends.

This does depend on whether your friends like getting these cards. If your friends don't like to get "Joe has bought a goat in your honor," you're converting social capital in the form of friendships into charitable donations, and probably not even at a very good exchange rate.

Comment via: google plus, facebook

Recent posts on blogs I like:

The Private Sector’s Role in Transit Innovation

The United States has long had private success and public failure – not just the sense of private affluence and public squalor, in which household income is high but the state of public services lags, but also in that the private sector is more productive…

via Pedestrian Observations June 17, 2019

Unintended pregnancy in folk songs

I’ve been listening to a lot of the Watersons and Waterson:Carthy this week. It’s reminded me how absolutely full British folk music is of songs about unintended pregnancy. Most commonly the result is unhappy motherhood: “But if I had kent that I now ken …

via The whole sky June 1, 2019

Programmer migration patterns

I made a little flow chart of mainstream programming languages and how programmers seem to move from one to another. There's a more common kind of chart, which shows how the languages themselves evolved. I didn't want to show the point of view of …

via apenwarr March 18, 2019

more     (via openring)

More Posts:


  ::  Posts  ::  RSS  ::  ◂◂RSS  ::  Contact