When your friends are talking doing things, those things seem more normal, more part of what people do. It's good that volunteering can benefit from this, but I want donating to benefit from it as well.

Changing things you don't understand is hard, though, and probably not going to work. So why is it that people are ok talking about their volunteering but not their donating? Why do we see volunteer work as a stronger indicator of good character than donations? Is it the "we all have the same amount of time" equalizing factor? That money is debasing? That donations are too far removed from directly helping people? What's going on?