• Posts
  • RSS
  • ◂◂RSS
  • Contact

  • RCT of ads for BIDA

    December 15th, 2012
    bida, contra, experiment  [html]
    It's really hard to know what works with advertising for contra dances. We put out ads via many channels (plus there's lots of people talking to each other and bringing friends) and then some number of people show up. For example we have ads that show up when people search for stuff related to contra dancing in the boston area, paying per click. Are those clicks worth it? Do people show up?

    For a while I've written off our advertising as too hard to test, but now I'm not sure. If we were to randomly run ads before some dances and not before others, we could see how this matched to our attendance. The signal is pretty noisy, though. I wonder how long we would need to run the test to tell?

    Since May 2011 (1.5 years) we've had 353 clicks, or about 10 clicks per dance. Our average attendance is about 100 people. I don't know enough stats to say how long we would have to run a test (at two dances (trials) a month) to find whether there's an effect and if so whether it's large enough to be worth it.

    Comment via: google plus, facebook

    Recent posts on blogs I like:

    Streaming the Biden Infrastructure Plan

    I streamed my thoughts about the Biden infrastructure plan, and unlike previous streams, I uploaded this to YouTube. I go into more details (and more tangents) on video, but, some key points: Out of the nearly $600 billion in the current proposal that is …

    via Pedestrian Observations April 11, 2021

    Collections: Clothing, How Did They Make it? Part IVb: Cloth Money

    This is the second half of the fourth part of our four part (I, II, III, IVa) look at the production of textiles, particularly wool and linen, in the pre-modern world. Last time, we looked at commercial textile workers and the finishing processes for text…

    via A Collection of Unmitigated Pedantry April 9, 2021

    Notes from “Don’t Shoot the Dog”

    I just finished Karen Pryor’s “Don’t Shoot the Dog: the New Art of Teaching and Training.” Partly because a friend points out that it’s not on Audible and therefore she can’t possibly read it, here are the notes I took and some thoughts. It’s a quick, eas…

    via The whole sky April 2, 2021

    more     (via openring)


  • Posts
  • RSS
  • ◂◂RSS
  • Contact