Quakers and Branding |
February 15th, 2012 |
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Visiting a friend in rural New York we walked past a building calling
itself a "Monthly Friends Meeting". The primary audience is
non-Quakers: people who might be interested in trying out Quakerism
and seeing if it suits them. Unfortunately, each word is misleading
to this audience: it calls itself "Monthly" when services are weekly,
it says "Friends" not "Quaker", and it uses the word "meeting" instead
of "church". There are reasons for each of these, but what is the
cost in potential members?
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