Quakers and Branding
|February 15th, 2012|
Visiting a friend in rural New York we walked past a building calling itself a "Monthly Friends Meeting". The primary audience is non-Quakers: people who might be interested in trying out Quakerism and seeing if it suits them. Unfortunately, each word is misleading to this audience: it calls itself "Monthly" when services are weekly, it says "Friends" not "Quaker", and it uses the word "meeting" instead of "church". There are reasons for each of these, but what is the cost in potential members?
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