Globally Unique Names

May 17th, 2012
names, publicy, tech
I have to share my name. There's also Jeff Kaufman the photographer, the director, the IP lawyer, the commercial litigation and privacy lawyer, and the ALS-fighting lawyer. And that's just Google's first page [1].

Don't make your children fight to be the most relevant result for their name: give them one that's globally unique.

(This would have been helpful for people to have been doing 30 years ago. Whether it will turn out to still be helpful in another 30 years is hard to say. It's either neutral or beneficial, though, and the downsides seem small to me.)


[1] In incognito mode, so unaffected by my search history. Lots of lawyers.

Referenced in: The Right to be Forgotten

Comment via: google plus, facebook

Recent posts on blogs I like:

Solution-Focused Brief Therapy

Look! A therapy technique people don't already know!

via Thing of Things May 14, 2025

Workshop House case study

Lauren Hoffman interviewed me about Workshop House and wrote this post about a community I’m working on building in DC.

via Home April 30, 2025

Impact, agency, and taste

understand + work backwards from the root goal • don’t rely too much on permission or encouragement • make success inevitable • find your angle • think real hard • reflect on your thinking

via benkuhn.net April 19, 2025

more     (via openring)