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Socially Acceptable Charity Requests

November 3rd, 2012
giving

Perhaps a coworker writes to the office mailing list:

This Sunday I'm going to be participating in the Walk for Hunger. My goal is to walk the whole 20 miles, and am looking for people to sponsor me on a $/mile basis. All money I raise goes to a good cause: fighting hunger here in Massachusetts with Project Bread.
This is a socially acceptable way to ask your coworkers to donate money. Which makes it unusual: it's generally more acceptable to ask people to donate stuff via some sort of 'drive' [1] than it is to ask for money. Charities can do much more with money, however, so the question is, what makes this request work? Might there be a similar request that would convince people to give to more effective charities?

Contributing aspects:


[1] For example, some people at my work are currently collecting leftover halloween candy to send to troops overseas.

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