|April 2nd, 2013|
Many companies have a multi-brand strategy where they compete in the same market multiple times under different brands. Ford, Lincoln, and Mercury are all the same company. So are Coke and Sprite, Tide and Gain, Dawn and Joy, Kool-Aid and Capri-Sun. For physical products and businesses a brand is expensive, but online it's much cheaper. Many small online sites run multiple brands so they can test out different strategies. For example, if I search for "health insurance" I get a bunch of ads:
Not only that, but they're running on the same IP address and both say "Bank Rate" in their whois data. Who else is there? It looks like easierhealthinsurance.com is the same as yourfreequotes.com, which we already saw:
Checking the whois data, they're also the same people as lowerhealthquotes.com, but with a very different design. All three are running on the same IP, however.
(I've nofollowed all the links here.)
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