{"items": [{"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272", "anchor": "fb-923255092272", "service": "fb", "text": "Jacy Ajeya I think you said you were interested in the results of this if I did it at some point", "timestamp": "1516991118"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923260132172", "anchor": "fb-923255092272_923260132172", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516992213"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923263645132", "anchor": "fb-923255092272_923263645132", "service": "fb", "text": "&rarr;&nbsp;People were so sure about which was which after tasting them that their comments were all \"the beef one...\" even without confirming their guess.<br><br>When people explicitly asked \"was I right\" or something after saying which was which we did tell them, which was maybe three people?", "timestamp": "1516992804"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923264348722", "anchor": "fb-923255092272_923264348722", "service": "fb", "text": "&rarr;&nbsp;\"They do a lot of casual testing and the mindset seems to be that they don't want to do a real one until they know they'll get really good results.\"<br><br>I think we agree? That they're not publicly saying \"we did a blind test and people couldn't tell them apart\" is evidence that they wouldn't do well on such a test.", "timestamp": "1516992987"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923265461492", "anchor": "fb-923255092272_923265461492", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516993241"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923266574262", "anchor": "fb-923255092272_923266574262", "service": "fb", "text": "&rarr;&nbsp;If you think there's only a 20% chance they'd do and publicize the results of they thought they'd be positive then you're right it's not much to go on. My estimate for that conditional probability is more like 90%.", "timestamp": "1516993426"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923268061282", "anchor": "fb-923255092272_923268061282", "service": "fb", "text": "&rarr;&nbsp;\"I'm surprised that 9/9 guessed correctly! Though that also makes me skeptical about the nature of this test.\"<br><br>That you find this surprising might be some evidence towards what I've been saying for a while, that EAA has a bit of a \"vegan bubble\" problem? Where there's not enough contact with the people you're trying to change the behavior of in order to model them well?<br><br>(Though that so many people in the experiment enjoyed the Impossible Burger on par with the beef one was also an update for me.)", "timestamp": "1516993666"}, {"author": "Helen", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923268300802", "anchor": "fb-923255092272_923268300802", "service": "fb", "text": "&rarr;&nbsp;+1 to Jeff's most recent comment - I think it's very clearly different from beef, just much less so than any other burger to date. If you're surprised by that I think it's a bad sign.", "timestamp": "1516993729"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923271324742", "anchor": "fb-923255092272_923271324742", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516994429"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923272692002", "anchor": "fb-923255092272_923272692002", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516994766"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923274533312", "anchor": "fb-923255092272_923274533312", "service": "fb", "text": "&rarr;&nbsp;\"I bet other products like fluid milk, baked goods, Beyond Meat's chicken strips, chicken substitutes in complex dishes (i.e. with lots of other flavors/textures), even the burgers in complex dishes, would do much better than the Beyond or Impossible Burger alone or with normal burger dressing, and we haven't seen publicized blinded taste tests of those.\"<br><br>Which one of these do you think would be most likely to be indistinguishable in a blind taste test?<br><br>Just Mayo is the only recent animal product substitute I think would do well on this, and looking now I see they invited Serious Eats in to do a blind test: http://www.seriouseats.com/.../vegan-mayonnaise-taste...", "timestamp": "1516995042"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923275356662", "anchor": "fb-923255092272_923275356662", "service": "fb", "text": "&rarr;&nbsp;\"maybe the coworkers were very used to the cafeteria's beef burgers, such that they could easily recognize the Impossible Burger as different than those burgers, but not necessarily different than all beef burgers\"<br><br>This doesn't seem likely to me.  Several of my coworkers commented on how rarely they order anything from the grill in cafeteria and how funny it was how many people were lined up there (to try the Impossible Burger) today.<br><br>\"the Impossible Burger varies a ton based on how you cook it (e.g. I think it's very non-meaty if done rare), so perhaps the cafeteria prepared it in a suboptimal way\"<br><br>It's possible; hard to say?  I'd love to see other people try this test.", "timestamp": "1516995202"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923275835702", "anchor": "fb-923255092272_923275835702", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516995396"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923277332702", "anchor": "fb-923255092272_923277332702", "service": "fb", "text": "&rarr;&nbsp;Jacy: \"where are you seeing that Hampton Creek invited the taste test? It seems like they just invited the journalists to tour their facility, and the journalists decided to do a taste test.\"<br><br>Hmm, I was reading that article as implying that Hampton Creek reached out to them because they were trying to get a taste-test article published?  What do you think Hampton Creek would have been hoping for in writing to Serious Eats if not that?  (I don't know much about the food blogging world, though, and we're talking about behind the scenes stuff somewhat, so I could easily be wrong here.)", "timestamp": "1516995658"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923279847662", "anchor": "fb-923255092272_923279847662", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516996016"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923282457432", "anchor": "fb-923255092272_923282457432", "service": "fb", "text": "&rarr;&nbsp;Jacy \"I think the ones I listed would do well. (For dairy, I'm mostly thinking about Ripple and Perfect Day, though you'd have to match the milks for sugar/fat content. I think both of these would be some variation of skim, but not sure.) I'm most confident about chicken substitutes in complex dishes, because I've heard of a lot of success with casual taste tests already\"<br><br>A milk test seems the easiest to do reproducibly, because you can serve it straight from the bottle so it's very easy to get identical conditions.<br><br>I don't see a way to find out where I can buy Perfect Day around here, but it looks like Market Basket has Ripple. [1] . They have original and unsweetened.  To match fat content it sounds like we want to compare to 2%:<br><br>Ripple Original: 4.5g fat, 6g sugar.<br>2% Cow Milk: 4.8g fat, 12.3g sugar<br><br>What were you thinking I needed to do to get a fair test from a sugar perspective?  Keeping in mind that lactose (milk sugar) is only 12% as sweet as sucrose (table sugar) and Ripple is probably using a mix of sugars trying to target the same apparent sweetness as cow milk.<br><br>[1] https://www.ripplefoods.com/store-locator/", "timestamp": "1516996489"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923283001342", "anchor": "fb-923255092272_923283001342", "service": "fb", "text": "&rarr;&nbsp;Jacy: sorry, I don't think HC offered the taste test; I think SE probably ran it entirely themselves.  I think HC's PR folks caused a taste test to happen because they wanted one to happen, because they thought they would do well in one.", "timestamp": "1516996599"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923283665012", "anchor": "fb-923255092272_923283665012", "service": "fb", "text": "&rarr;&nbsp;Vegan products aren't usually taste tested against mainstream products because everyone recognizes it's unfair, and the target market is usually non-overlapping.  If SE had published a blog post when Just Mayo had first come out, panning it by comparing it to mainstream eggy mayo, that would have been seen as picking on them.  So that SE decided to run a taste test makes me think HC invited them (\"our mayo isn't just good vegan mayo, it's good mayo period\") etc.", "timestamp": "1516996722"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923286808712", "anchor": "fb-923255092272_923286808712", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1516997318"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923297432422", "anchor": "fb-923255092272_923297432422", "service": "fb", "text": "&rarr;&nbsp;Jacy: if I did a test on Ripple Original vs 2% milk, would you consider that a fair test?<br><br>(I've never tried it.)", "timestamp": "1517000139"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923303590082", "anchor": "fb-923255092272_923303590082", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1517001598"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923317796612", "anchor": "fb-923255092272_923317796612", "service": "fb", "text": "&rarr;&nbsp;It sounds to me like you don't think Ripple is very convincing then? Do you think Perfect Day would fare better?", "timestamp": "1517004349"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923318689822", "anchor": "fb-923255092272_923318689822", "service": "fb", "text": "&rarr;&nbsp;Oh, it looks like I missed your edit above where you clarified that you want the bar to be \"didn't guess it was plant based\". I don't think that's a reasonable bar to use: it's very dependent on what people think we're currently able to do with plant based foods, and it doesn't mean they like it. I think \"indistinguishable in a blind test\" is the condition most likely to lead to full replacement, and \"preferable\" is also likely to lead to wide adoption (with the animal other version remaining as an option people eat for variety).", "timestamp": "1517004636"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923322157872", "anchor": "fb-923255092272_923322157872", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1517005707"}, {"author": "Taymon", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923330501152", "anchor": "fb-923255092272_923330501152", "service": "fb", "text": "&rarr;&nbsp;Beyond Chicken? Really? I mean, it's better than anything else I'm aware of, but I can't imagine it passing this test.", "timestamp": "1517007424"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923339153812", "anchor": "fb-923255092272_923339153812", "service": "fb", "text": "&rarr;&nbsp;Jacy I can't find the nutrition facts for Perfect Day milk, or see anywhere I can buy it.  Is it actually available yet?", "timestamp": "1517009399"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923340341432", "anchor": "fb-923255092272_923340341432", "service": "fb", "text": "&rarr;&nbsp;\" I think sugar/fat content just needs to be controlled for\"<br><br>I'm not sure what you mean.  Matching fat content is easy since that's an axis everyone understands dairy products vary on and so Ripple has already chosen to match 2% milk.<br><br>For sugar, would a fair comparison be to take Ripple and add table sugar until it has the same apparent sweetness as cow milk?  Or take Unsweetened Ripple and add 1g table sugar per 8oz (since table sugar is 12x sweeter than lactose)?", "timestamp": "1517009607"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923342023062", "anchor": "fb-923255092272_923342023062", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1517010000"}, {"author": "Avi", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923362791442", "anchor": "fb-923255092272_923362791442", "service": "fb", "text": "&rarr;&nbsp;I've also been very unimpressed with Beyond Chicken, though its possibly I prepared it wrong. Gardein's poultry products are better but from what I remember, real chicken is still much better.", "timestamp": "1517014669"}, {"author": "Taymon", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923371923142", "anchor": "fb-923255092272_923371923142", "service": "fb", "text": "&rarr;&nbsp;I thought Beyond Chicken was a better imitation than Gardein. They're both pretty good though.", "timestamp": "1517016543"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923374552872", "anchor": "fb-923255092272_923374552872", "service": "fb", "text": "&rarr;&nbsp;Jacy what alternative to sucrose did you have in mind?", "timestamp": "1517017122"}, {"author": "Jacy", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923380999952", "anchor": "fb-923255092272_923380999952", "service": "fb", "text": "&rarr;&nbsp;", "timestamp": "1517018196"}, {"author": "Avi", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923382851242", "anchor": "fb-923255092272_923382851242", "service": "fb", "text": "&rarr;&nbsp;How about lactose? https://www.nowfoods.com/natural-foods/lactose", "timestamp": "1517018571"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923383834272", "anchor": "fb-923255092272_923383834272", "service": "fb", "text": "&rarr;&nbsp;\"Extract of Sweet and Sour Whey\"<br>\"Vegan/Vegetarian\"<br><br>I think they're confused.", "timestamp": "1517019049"}, {"author": "Avi", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=923385296342", "anchor": "fb-923255092272_923385296342", "service": "fb", "text": "&rarr;&nbsp;Yeah, it would no longer be vegan so perhaps not a useful test.", "timestamp": "1517019246"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255092272&reply_comment_id=951900297052", "anchor": "fb-923255092272_951900297052", "service": "fb", "text": "&rarr;&nbsp;Jacy I'm still interested in trying to set up a blind test if there's an available non-animal-based product you now think would pass it.<br><br>(Pass as in people either prefer the non-animal product, or can't tell them apart, your choice.)", "timestamp": "1532547516"}, {"author": "Satvik", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255845762", "anchor": "fb-923255845762", "service": "fb", "text": "Anecdotally, I've tried it a few times, liked the taste of the impossible burger a lot, but afterwards I've had the sensation of having eaten empty calories.", "timestamp": "1516991240"}, {"author": "Les", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923255845762&reply_comment_id=923364917182", "anchor": "fb-923255845762_923364917182", "service": "fb", "text": "&rarr;&nbsp;I think that wheat is either the first or second ingredient, so I'm not surprised that you felt that way.", "timestamp": "1517015184"}, {"author": "Kelly", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923280226902", "anchor": "fb-923280226902", "service": "fb", "text": "for me, if the impossible burger or impossible-meat were always available as an alternative to animal meat, I would be vegetarian.", "timestamp": "1516996118"}, {"author": "Wolf", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012", "anchor": "fb-923349533012", "service": "fb", "text": "\"but afterwards I've had the sensation of having eaten empty calories\"<br><br>What is that?", "timestamp": "1517012140"}, {"author": "Andrew", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923366114782", "anchor": "fb-923349533012_923366114782", "service": "fb", "text": "&rarr;&nbsp;When you are hungry, so you eat a bowl of corn flakes, but you are still hungry, so you eat a second bowl", "timestamp": "1517015772"}, {"author": "Satvik", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923437032662", "anchor": "fb-923349533012_923437032662", "service": "fb", "text": "&rarr;&nbsp;Say I eat a bunch of cake. I'll feel \"full\", because I've had more than enough calories, but also still crave food. I get the same feeling from eating impossible burgers.", "timestamp": "1517027233"}, {"author": "Kiran", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923578773612", "anchor": "fb-923349533012_923578773612", "service": "fb", "text": "&rarr;&nbsp;That's a common reaction to an insulin spike and crash. Hungry again even though you presumably got a lot of energy from your cake or cereal.", "timestamp": "1517048430"}, {"author": "Wolf", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923645699492", "anchor": "fb-923349533012_923645699492", "service": "fb", "text": "&rarr;&nbsp;That sounds like the imp burger is very low on fat?", "timestamp": "1517063253"}, {"author": "Satvik", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923696328032", "anchor": "fb-923349533012_923696328032", "service": "fb", "text": "&rarr;&nbsp;Doesn't seem that way from their website: 13g fat/5g carbs/20g protein, while a beef patty is 14/0/20 according to http://www.myfitnesspal.com/.../ground-chuck-80-lean-20...", "timestamp": "1517075820"}, {"author": "Wolf", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923696702282", "anchor": "fb-923349533012_923696702282", "service": "fb", "text": "&rarr;&nbsp;My experience fails to associate fatty foods with the sensation you named \"empty calories\".", "timestamp": "1517075906"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923706961722", "anchor": "fb-923349533012_923706961722", "service": "fb", "text": "&rarr;&nbsp;13+5+20=38g for the Impossible Burger, compared to 14+0+20=34g for your beef patty so the proportional increase on carbs is a bit more than that looks like.<br><br>Still, that's not a lot of carbs compared to fat and protein either way.", "timestamp": "1517079462"}, {"author": "Satvik", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923714571472", "anchor": "fb-923349533012_923714571472", "service": "fb", "text": "&rarr;&nbsp;Yeah, I didn't predict that reaction before or during eating the burger.", "timestamp": "1517080806"}, {"author": "Jim", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923349533012&reply_comment_id=923782305732", "anchor": "fb-923349533012_923782305732", "service": "fb", "text": "&rarr;&nbsp;Do you get the same reaction from eating something that is mostly wheat protein? (If so it might be the amino acid profile.)", "timestamp": "1517092067"}, {"author": "Les", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923365041932", "anchor": "fb-923365041932", "service": "fb", "text": "Excellent to hear.  I haven't been willing to try one (gluten sensitivity), but I like having more vegetarian products available for folks to try. (I'm the sort of mostly-vegetarian who would like to see people reduce their meat consumption).", "timestamp": "1517015231"}, {"author": "Brice", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923770669052", "anchor": "fb-923770669052", "service": "fb", "text": "how much time did it take to prepare this processed-burger-lookalike-that-promotes-pleasure-over-nutrition ?", "timestamp": "1517090277"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923770669052&reply_comment_id=923781058232", "anchor": "fb-923770669052_923781058232", "service": "fb", "text": "&rarr;&nbsp;A cafeteria cook (Ben) cooked it; it looked like it cooked a bit faster than the beef one? Aside from cooking time, it looked like it grilled the same way, no extra prep. But I wasn't watching that carefully.", "timestamp": "1517091929"}, {"author": "Kiran", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923770669052&reply_comment_id=923877060842", "anchor": "fb-923770669052_923877060842", "service": "fb", "text": "&rarr;&nbsp;Pleasure, from chemically processed plant proteins? You must be joking.", "timestamp": "1517113367"}, {"author": "Brice", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=923770669052&reply_comment_id=924276969422", "anchor": "fb-923770669052_924276969422", "service": "fb", "text": "&rarr;&nbsp;Kiran why else", "timestamp": "1517314686"}, {"author": "Debra", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=924119075842", "anchor": "fb-924119075842", "service": "fb", "text": "I took my Dad out and we ordered one of each and then split them in half. I ate mine with my eyes closed and I could certainly tell which was which. While the impossible burger was okay, I thought it on the dry side and wouldn't order it again. On the other hand, I have had my boyfriend make me Tofu crabcakes which were delicious and I would eat again. I also like those soy and black bean frozen \"burgers\". I think that part of the problem for me, was all the anticipation of the impossible burger and knowing that I was spending even more for it than beef and it didn't live up to the hype or the price.", "timestamp": "1517245522"}, {"author": "Debra", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=924119080832", "anchor": "fb-924119080832", "service": "fb", "text": "But it was certainly a fun outing!!!!", "timestamp": "1517245535"}, {"author": "Holly", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=924220931722", "anchor": "fb-924220931722", "service": "fb", "text": "Hey R.M.!", "timestamp": "1517282979"}, {"author": "R.M.", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=924220931722&reply_comment_id=924221081422", "anchor": "fb-924220931722_924221081422", "service": "fb", "text": "&rarr;&nbsp;Cool!", "timestamp": "1517283078"}, {"author": "Michael", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=951906799022", "anchor": "fb-951906799022", "service": "fb", "text": "My expectations for the Impossible Burger have been very low, because their advertising emphasizes how the burger \"bleeds\" like a real beef burger.  This is probably the least important of many characteristics of a beef burger substitute.  So I was actually surprised that in your taste test, it came out tasting as good as it did.", "timestamp": "1532550655"}, {"author": "Andrew", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=951906799022&reply_comment_id=951907762092", "anchor": "fb-951906799022_951907762092", "service": "fb", "text": "&rarr;&nbsp;The really important part is actually that it tastes bloody (from use of heme), but focus groups probably don't react well to that marketing strategy.", "timestamp": "1532551486"}, {"author": "Kiran", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=951906799022&reply_comment_id=951964478432", "anchor": "fb-951906799022_951964478432", "service": "fb", "text": "&rarr;&nbsp;I've been eating burgers a long time and have never had one that tasted \"bloody\". Burgers taste like beef. Who'd'a thunk it. <br><br>Burgers don't taste like the blood I get when I bite my lip, nor do they taste like the congealed duck's blood that I've had at Asian restaurants (which is flavorless) or like boat noodle soup or other dishes thickened with beef blood. So I don't even know what people mean by saying something tastes \"bloody\".", "timestamp": "1532587586"}, {"author": "Alex", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=952009867472", "anchor": "fb-952009867472", "service": "fb", "text": "Where did you get an Impossible patty? I've only seen them for sale at restaurants", "timestamp": "1532624375"}, {"author": "Jeff&nbsp;Kaufman", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=952009867472&reply_comment_id=952010012182", "anchor": "fb-952009867472_952010012182", "service": "fb", "text": "&rarr;&nbsp;Google Cambridge has them at the grill", "timestamp": "1532624489"}, {"author": "Alex", "source_link": "https://www.facebook.com/jefftk/posts/923254982492?comment_id=952009867472&reply_comment_id=952011224752", "anchor": "fb-952009867472_952011224752", "service": "fb", "text": "&rarr;&nbsp;I will have to check that out the next time I come through!", "timestamp": "1532625260"}]}